Ethereum Name Service is a domain name system on the Ethereum blockchain, a search service. In addition to Ethereum addresses, ENS also offers human-readable domains for other cryptocurrency wallets, websites, content hashes and metadata.

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Progressive decentralisation of identity on ENS:

Onboard your users in the easiest way possible with the best UX by giving them a username using EIP-3668 and ENS wildcard for 0 gas cost. Then allow your users to switch to their own ENS or allow them to mint their username on L2.

Progressive decentralisation of identity on ENS:.