Ethereum Name Service is a domain name system on the Ethereum blockchain, a search service. In addition to Ethereum addresses, ENS also offers human-readable domains for other cryptocurrency wallets, websites, content hashes and metadata.

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Ethereum Name Service

ANALYSIS: Have you memorized your ETH address? You shouldn’t have to.

https://blockworks.co/news/nick-johnson-ethereum-name-service/…

Excellent article @Blockworks_ .