Ethereum Name Service is a domain name system on the Ethereum blockchain, a search service. In addition to Ethereum addresses, ENS also offers human-readable domains for other cryptocurrency wallets, websites, content hashes and metadata.

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ENS integrates with the global namespace

DNS names can be imported into the ENS protocol, enabling them to be utilized as Web3 usernames

An example of this is Lens profiles

Lens imported the name 'https://t.co/VavfUJAUz1' and issued .lens profiles as ENS subnames

ENS integrates with the global namespace.